Category Archives: Digital Strategic Communication
Voices in Strategic Communication and Social Media
Strategic communication in the digital world can be advanced by quality research like that presented in a public relations division session at the National Communication Association 2011 Annual Conference in New … Continue reading
Embedding a Tweet in your WordPress Blog
Embedding a tweet in your wordpress blog is relatively easy. Here’s how to do it: Troubleshooting Tips The most common issues with tweet embeds are: The link to the tweet … Continue reading
Event Hashtags: Lessons Learned from NCA
The National Communication Association (NCA) may have gotten it right – according to its Twitter followers. With the consecration of the #NCA11 hashtag, for this year’s conference, attendees on Twitter … Continue reading
Developing a mindset of innovation
Breakfast was good at this morning’s meeting of Social Media Charlotte, but the real star was SapientNitro’s Joey Wilson. “A company’s mindset is more important than it’s organization,” says Wilson. Change … Continue reading
What happened to the #OSCARS?
James Franco walked onto stage carrying his iPhone — his live tweets part of a strategy co-host Anne Hathaway revealed as “appealing to a younger demographic.” Names of award winners … Continue reading
Made to Stick (Heath and Heath 2007)
Made to Stick: Why some ideas survive and others die (Heath & Heath, 2007) To make the book stick in our minds, Jim Shoff and Miranda Ervin turn back to … Continue reading
Employees First, Customers Second (Nayar, 2010)
Employees First, Customers Second: Turning conventional management upside down (Nayar, 2010) “Usually business books focus on the what,” says Stacey Randall. “This book is focused on the how – the … Continue reading
Engage! (Solis, 2010)
Engage!: The complete guide for brands and business to build, cultivate, and measure success on the new web (Solis, 2010) I assigned several books for a graduate seminar in Digital … Continue reading
Wikinomics (Tapscott & Williams, 2006)
Wikinomics: How mass collaboration changes everything (Tapscott & Williams, 2006) Premised around four major ideas of a new economy – (1) Openness; (2) Peering; (3) Sharing; and, (4) Acting Globally … Continue reading
