Category Archives: Digital Strategic Communication
Social Media for Crisis Communication
Social media outlets have a role to play as one tool in an effective crisis communication strategy, say researchers Shari Veil (University of Kentucky), Tara Buehner (University of Oklahoma), and … Continue reading
Connecting to Publics with Social Media
Public relations practice has been dramatically impacted by social media. Papers presented in the Public Relations Division at the National Communication Association 2010 annual conference tied social media and web-based … Continue reading
Social Media in PR: Is it really necessary?
In what ways have social media expanded the ideas of public relations instruction? How does social media challenge traditional models of instruction? How can social media impact research? Is social … Continue reading
Training Organizations for a Digital Marketplace
Corporations, non-profits, and public institutions alike are all concerned with managing their images in online environments. Yet, use of a technology typically preceeds training on effective use of that technology. … Continue reading
Putting the Public Back in Public Relations (Solis & Breakenridge, 2009)
Putting the Public Back in Public Relations by Brian Solis and Dierdre Breakenridge (2009) “I’ve always been curious about the use of social media in public relations,” says Valarie Udeh. … Continue reading
Speaking and Learning in Tweets: a field guide to Twitter language
This presentation is intended for Twitter beginners, to explore the language used to link information in Twitter. I delivered it as part of the Knight School of Communication’s digital media … Continue reading
How and Why I Teach Social Media.
What are the benefits of the Twitters? Why should I care about social media? Who cares what I had for breakfast? These questions slide off the tongues of my colleagues, … Continue reading
Diana, Queen of the Inanimate Twitterverse
Amidst elements that threaten to oxidize, cleanse, sear and scar, the bronze statue of Young Diana nobly stands, keeping watch over those who pass her by. Cast by renowned sculptor … Continue reading
Online Healthcare: Do the risks outweigh the rewards?
When online information goes awry, how does a company reign in the misinformation (and those producing it)? At the September gathering of Social Media Breakfast – Charlotte (#smbclt), panelists addressed … Continue reading
