What's Mine Is Yours

What’s Mine is Yours (Botsman & Rogers, 2010)

What’s Mine is Yours: The rise of collaborative consumption by Rachel Botsman and Roo Rogers (2010) “I knew I would love the book when I read the first paragraph,” says Catherine Whittaker. “After I read it, I was glad I borrowed it from the library.” The embedded lesson in the book is the gross consumption…

bookcover-switch-heath

Switch (Heath & Heath, 2010)

Switch: How to Change Things when Change is Hard by Chip & Dan Heath (2010) Change is often hard in any circumstance. The Heath brothers take on this issue by breaking change down into three specific areas that could each serve as catalyst for change.  According to Laura Tillistrand, Leasa Tvedt, Leah Beth Parsons, and Jakita Jones,…

Engage! by Brian Solis

Engage! (Solis, 2010)

Engage!: The complete guide for brands and business to build, cultivate, and measure success on the new web (Solis, 2010) I assigned several books for a graduate seminar in Digital Strategic Communication, taught at Queens University of Charlotte in the Knight School of Communication’s master’s program. The favorite, by far, was Brian Solis’ Engage! In…