I assigned several books for a graduate seminar in Digital Strategic Communication, taught at Queens University of Charlotte in the Knight School of Communication’s master’s program. The favorite, by far, was Brian Solis’ Engage!
In our course debrief this week, students raved about the book. For them, it continues to serve as a guide for successful strategic communication practice on the web. One student commented, “I loaned my copy to a colleague last week and I’ve already asked for it back.”
In an age of so-called “social media consultants,” Solis launches himself as a practitioner of and thought leader in social media. His book offers strategic communicators the opportunity to define, understand, practice, and measure web-based promotion and branding. Moreover, it encourages communications staffers who face negative perceptions or concerned hesitation in applying social media technologies to business practice.
The book has both accessibility and depth, which is a hard standard to achieve. Thus, it succeeds as a guide for navigating the social media marketplace.
I also want to thank Brian Solis for being an approachable colleague on Twitter. Twitter opens the focus of businesses, but it can also expand the walls of a classroom. Some of my students conversed with Solis on Twitter. He gave support and encouragement to these learners and experimenters by practicing the open, conversational style he espouses.
- Overall Response: The most applicable guide to social media around. If you only read one book on social media, this is the book.
About Digital Media Book Club: In the growing field of strategic communication, social media rockstars, academics, and digital thinkers are investing time and energy to share their learning with others. In my Digital Strategic Communication class, students in the Master of Arts in Organizational and Strategic Communication program at Queens University of Charlotte are sifting through a variety of texts to discover the embedded wisdom. These are their thoughts and reactions.