JAMcArthur
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What’s Mine is Yours (Botsman & Rogers, 2010)
What’s Mine is Yours: The rise of collaborative consumption by Rachel Botsman and Roo Rogers (2010) “I knew I would love the book when I read the first paragraph,” says Catherine Whittaker. “After I read it, I was glad I borrowed it from the library.” The embedded lesson in the book is the gross consumption…
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Switch (Heath & Heath, 2010)
Switch: How to Change Things when Change is Hard by Chip & Dan Heath (2010) Change is often hard in any circumstance. The Heath brothers take on this issue by breaking change down into three specific areas that could each serve as catalyst for change. According to Laura Tillistrand, Leasa Tvedt, Leah Beth Parsons, and Jakita Jones,…
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What happened to the #OSCARS?
James Franco walked onto stage carrying his iPhone — his live tweets part of a strategy co-host Anne Hathaway revealed as “appealing to a younger demographic.” Names of award winners were tweeted out in real-time by the Academy of Motion Picture Arts & Sciences. And before every commercial break, the web address for oscars.com and…
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Wikileaks: Secrecy, Technology and the Right to Know
“It’s always a daunting time at a newspaper when you decide to publish something the government says you shouldn’t publish,” says Scott Shane, lead national security reporter for the New York Times. “One of the really interesting, unknown facts is that all of the fallout about WikiLeaks was from about 2% of the documents in…
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Taming the Social Media Beast
“Can the benefits of social media outweigh the risks involved in its use?” Thus began the conversation about social media at Center Stage in Charlotte’s NoDa District on Tuesday night. The National Public Radio (NPR) affiliate, WFAE 90.7, hosts a Public Conversations Series in Charlotte to encourage community dialogue on current events. On Tuesday, February 15,…
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Spring 2011 Student Blogs
In my Integrated Strategic Communication course, students are required to engage their blogs with other blogs (outside of our class) related to public relations and strategic communication. I often recommend student blogs at other universities for this assignment. Here are some links that may be helpful. Be sure to check out the “Blogroll” section of…
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Made to Stick (Heath and Heath 2007)
Made to Stick: Why some ideas survive and others die (Heath & Heath, 2007) To make the book stick in our minds, Jim Shoff and Miranda Ervin turn back to an interview with the authors on NPR. “The curse of knowledge is the arch-villain in our book,” they say. “If you know something, it’s hard to…
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Employees First, Customers Second (Nayar, 2010)
Employees First, Customers Second: Turning conventional management upside down (Nayar, 2010) “Usually business books focus on the what,” says Stacey Randall. “This book is focused on the how – the process.” Employees First, Customers Second is a vehicle for transparency in an organization. Nayar describes the process utilized by his company, HCL, to create a…
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Feedback for New Bloggers 2.0
Blogging can be a daunting task for those who are new to the practice. Here are some general notes I’ve compiled after reading the first week’s blog posts in my integrated strategic communication course, followed by five tips for improving our blog community in this course. Source Citations: If you use a quote from any…
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When Egypt Went Dark
“Media can instigate change, but media cannot topple governments. People topple governments,” remarks Dr. Mohammed el-Nawawy to a standing-room-only crowd that gathered to discuss the precarious situation in Egypt, a country el-Nawawy calls “the heart and center of the Arab world.” On Friday, January 28, 2011, the Egyptian government shut down 90% of Internet access…
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