JAMcArthur
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Six SEO Lessons for Marketers
Search Engine Optimization (SEO) expert John W. Ellis was the featured guest speaker for a gathering of Social Media Club Greenville. The discussion was filled with excellent advice and tips from Ellis, who demystifies SEO for audiences and debunks the idea that SEO is tricky, complicated work. Here’s a list of the top 6 SEO lessons…
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Social Media in the Classroom
Educators and technologists often grapple with decisions about employing the latest technologies in the service of education. Some believe that the newest technology needs to be used in classrooms so that students never fall behind. Others suggest that education is not about the technology, but rather the content. My own thoughts reflect that technology can…
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Scheduling Social Media
Current practice in social media and strategic communication suggests that weekly, if not daily, interaction is crucial to success. But, sometimes social media writers need a break from the noise. That’s when scheduled tweets or blog posts can help. A caveat: Social media is certainly best done in conversations. I’m not suggesting that people should…
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Participating in Twitter Chats
If you’re looking for a conversation on Twitter (and who isn’t?), get involved in a Twitter chat. In many fields, and especially communication, practitioners and academics use Twitter as a gathering space for discussion. Using a #hashtag, each user in a Twitter chat can contribute to a specific conversation and sort all posts with that…
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On “Nutty” SC Politics
Despite the “nuttiness” of this election cycle, I cast my ballot in today’s South Carolina primary elections. Each time I walk into the polling place in my precinct, I am reminded of the rights and privileges we have a citizens of a democratic state that allows us to select our representation for local, state, and national…
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“The Little Committee that Could”
Queens University of Charlotte Media Release May 26, 2010 When you think about assessment, do you hear a solemn funeral march ringing in your ears? Perhaps your eyes roll. Maybe you think of assessment as an endless cycle of jumping through hoops. Those on the Assessment Committee at Queens University of Charlotte want to change…
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Social Media for a Healthier Charlotte
Can social media work toward social change? On April 22, 2010, Fusion South and its founder Bobby DeMuro tweeted a random idea: a challenge for followers to give up carbonated beverages for one month. NoFizzCLT was born. Several hundred people (including me) took the challenge and tried to stay away from soda with varied success.…
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A Lesson on Service
Being a professor, a teacher, is a vocation that I find inherently other-focused. Perhaps my view stems from my work at Queens University of Charlotte which, in both word and action, lives up to its motto: non ministrari sed ministrare (not to be served, but to serve). Or perhaps my view might be a result…
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Social Media ROI
For businesses that use profit margins and labor costs to drive social media policy, today’s breakfast offered plenty of food for thought. Return-on-investment (ROI) was the topic for today’s Social Media Club – Charlotte Breakfast featuring Argyle Social principals Adam Covati and Eric Boggs. The two founders of the social media marketing software firm shared their…
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Charlotte Observer: Queens Professor asks class to tweet
Article reprinted from The Charlotte Observer April 5, 2010 Eric Frazier Social Media Columnist Last week, Queens University professor John McArthur committed what some in his line of work would consider sacrilege. He used precious lecture time in his communications seminar to let kids – avert your eyes, academic traditionalists – go on Twitter. He…
J.A.McArthur 