JAMcArthur
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30 Questions for a More Localized Media Release
Making any story a local story is one of the great challenges of both journalism and public relations work. This semester in my Integrated Strategic Communication course, students were working on media releases and feature stories. Seitel’s The Practice of Public Relations notes that most media releases either struggle to be well-written, localized, or newsworthy (and…
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Tiny Radio in Class: Podcasting Returns to Campus
The article below was featured in Campus Technology Magazine and online on May 15, 2013. Tiny Radio in Class: Podcasting Returns to Campus By Dian Schaffhauser When 99% Invisible blew through its fundraising goal on Kickstarter by four times, the “tiny radio show about design” brought renewed attention to the lost art of audio podcasting. It also piqued the…
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Exploring the Relationship Between Student-Instructor Interaction on Twitter and Student Perceptions of Teacher Behaviors
The latest issue of International Journal of Teaching and Learning in Higher Education features a research article by Dr. John A. McArthur and Kristen Bostedo-Conway. The article – “Exploring the Relationship Between Student-Instructor Interaction on Twitter and Student Perceptions of Teacher Behaviors” – examines the use of Twitter as a classroom tool. The abstract reads:…
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Unusual Commencement Speech offers $100,000 through Flash Philanthropy
The following column was featured on the national blog of the Social Media Club on May 4, 2013 University professors hear a lot of commencement speeches. But one I heard this weekend was unlike any other I’ve ever experienced. By combining the power of digital media, passion for philanthropy, and mobile technology,graduating students at Queens…
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Which Social Media Fits You?
“We wanted to create an interactive and fun way to connect people to their social media – and show how it can cause some introspective reflection,” remarked Taylor Nelson, one of the designers of the project. “It was a short, simple, and sweet way to interact with people on campus. And the quiz took less…
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Royals Radio, Season One
This semester, students at Queens University of Charlotte embarked on an exploratory learning experience in episodic, podcast-based radio. The resulting “Royals Radio” is a product of Queens University of Charlotte, and Dr. John A. McArthur and was produced by students and faculty in an interdisciplinary studies class at the university. Each episode has a different producer and topic,…
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10 Questions to Ask When Creating your Company’s Pinterest Page
Entrepreneur Magazine’s latest issue featured a Q & A column about corporate use of Pinterest. I was featured in the column, written by Kim Lachance Shandrow. Here’s an excerpt: 3. What types of images will best showcase my brand without being spammy? Choose brightly colored, interesting pictures that show your followers how they can use…
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Recapping AAC&U’s 2013 General Education Conference
“What colleges have been doing isn’t wrong or irresponsible. But, it is insufficient.” These opening sentiments from Dr. Terrel Rhodes, AAC&U’s Vice President set the stage for considering the change facing higher education at the 2013 conference on general education. The meeting’s setting along Boston’s Freedom Trail was a telling metaphor for for a conference…
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Royals Radio – Episode 01
PUBLIC ART, COMMUNITY, & QUEENS DIANA “Public Art, Community, & Queens Diana” investigates the history and life of Young Diana, Goddess of the Hunt – a bronze statue in the center of the Queens University of Charlotte campus. The statue, cast by Anna Hyatt Huntington, arrived at the university in 1940 and has served as…
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Staying Current in Social Media Education
The following article was featured on the Social Media Club’s national Social Media Education blog on February 19, 2013: As a professor who studies digital media, many people often ask me how I stay current in the field. Studying social media and digital media can be a tricky business in that new things are always being…
J.A.McArthur 