“We wanted to create an interactive and fun way to connect people to their social media – and show how it can cause some introspective reflection,” remarked Taylor Nelson, one of the designers of the project. “It was a short, simple, and sweet way to interact with people on campus. And the quiz took less than a minute to complete – a definite plus for the busy-bodies around Queens!”
Students in the digital literacy seminar at Queens University of Charlotte designed an interactive experience for their peers on campus as a class project. The student-designed project was simple in concept: create a quiz that offered twelve outcomes to define a person’s “ideal” social media use.
The rationale for designing a quiz was to demonstrate to users how they interacted with the technological world (i.e. varying forms of social media) and how that could affect their time spent. Ultimately, the quiz encouraged reflection about personal connections to the digital world. According to Renee Hobbs, reflection is one of the five key components of digital and media literacy. Hobbs’ white paper, Digital and Media Literacy: A Plan of Action was one of the key readings in the digital literacy seminar, led by Dr. John A. McArthur, an associate professor in the Knight School of Communication.
The quiz was created using the online tool inklewriter which allows writers to design “create-your-own-adventure” type experiences incorporating text and image. The quiz is still available online here.
The team, made up of students Nick Alito, Hannah Fraser, Greg Jaudon, Taylor Nelson, Douglas Sewell, and Katelyn Smith set up a table near the university cafeteria, with varying devices on which passers-by could take the quiz (iPads, cell phones, QR Codes, laptops and links). Candies and funky stickers proclaiming results from the quiz served a approachable rewards for participation.
“We hope that through our project others can become aware of their interactions on social media. We want them to be able to use social media effectively and enjoy the results of it.” Student Hannah Fraser continues, “Our project gave people a social media identity that best suited their interests. Whether people were most interested in current events, keeping up with friends via text or through photos or creating their own videos there is a place for everyone in the social media world. Discovering what you want to get out of it is how you decide which site to invest your time in.”
The twelve results used in the quiz were derived from six mainstream social media outlets and represented two extremes for the use of each outlet:
- Facebook Creeper
- FacebookChatter
- Instacatcher
- Instascroller
- YouTube Sharer
- YouTube Director
- Pinterest Dreamer
- Pinterest Hoarder
- Job Seeker (LinkedIn)
- Job Connector (LinkedIn)
- Tweet-a-holic
- Hashtag (#) Horror
Below are some images of happy quiz-takers proudly displaying their results:
The digital literacy seminar at Queens University of Charlotte is part of the university’s interdisciplinary exploration seminar initiative intended to enhance faculty-student interaction on campus. Read about other projects and initiatives created by this seminar in past semesters.
Dr. John A. McArthur is an associate professor of communication and Director of Undergraduate Programs in the James L. Knight School of Communication at Queens University of Charlotte. This article and the accompanying photographs were produced by students in the digital literacy seminar, spring term 2013.
J.A.McArthur 
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