journal 13

Introduction to Communication: COMM 101

Journal 13: Mass Media

For this journal, you will actively interrogate the messages present in mass media and your own choices for how you use mass media.

Please keep notes for three days this week about the types of mass media you use – how long do you spend with each type of media, and what specific messages do you choose (which magazines, which channels, which websites)?

Looking at this timeline of media, what do your choices say about you? your political affiliation? your religion? your values?

Which theory do you think might apply in your case: hypodermic needle, uses & gratifications, agenda setting, cultivation?