Composition 3: Client-based Multimodal Minute

Media Aesthetics: COMM 309
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Composition 3: Client-based Multimodal Minute

For your third composition in Media Aesthetics, you will be combining image(s), text(s), and sound(s) to create a message for a specific audience: prospective students and interested onlookers at the Knight School of Communication. The end goal is to create  a composition that successfully delivers a specific message between 45 and 90 seconds that could be shown on the client’s website. You should work in groups of three or four.

I’ve broken the formation down into steps to help you get started:

  1. Select your message. For this composition, you might choose to focus in on one area of the client’s website or a specific opportunity of interest to your group. Discuss your choice with your client before you begin.
  2. Gather your ideas. You should include at least 2 interviews, 5 images/video images, 2 texts, and 1 or more sound files (sets of sound).
  3. Note: all images and video must be your own creation: no use of others’ work. For the sound files, you can create your own in Garageband or use royalty-free music (appropriately cited).
  4. All projects should end with the text specified by our client: http://www.queens.edu/knight (white text on a black background).
  5. “Storyboard” your ideas by considering how order, positioning, and juxtapostion can play a role in your meaning.
  6. Create your document by creating and piecing together these elements.
  7. Edit, Revise, Edit, Revise.

The tools in the Knight-Crane Convergence Laboratory can be extremely helpful to you in creating your composition. Let me know if you have questions or need technical support.

Reflections

Each student should submit his/her own relfection. For your reflection on this assignments please consider some of the following questions to get you started:

  1. How well did the produced composition change the meaning of the text?
  2. What successes or frustrations did you experience as you created the composition?
  3. How did you decide what sounds/images/texts to include and what not to include?
  4. How did making this compostion change your awareness of the process of making messages? In the news? In movies? In advertising?
  5. Now that it is finished, how could you have improved the composition?
  6. What was the contribution of each member of the group?