Schedule of Events

Social Media Strategy – COM 421
syllabus | schedule of events

Fall 2018

All items are due at the beginning of class on the date listed. Readings/Viewings should be completed before class. Deliverables are due at the beginning of class. Some collaboration assignments appear on this schedule. Others will occur in class. Please note that some links require login to our course resources online.

Tues. August 28 – Our first exploration of social media strategy

Thurs. August 30 – Social Media 
Before class, (1) review the syllabus, (2) set up all social media accounts, (3) join the Facebook group, (4) select dates for social media experiment 1.
Readings/Viewings: 

Tues. September 4 – Motivations for Going Social
Readings/Viewings:

Thurs. September 6 – Social (Me)dia
Bring your completed Social Media Self Inventory to class.
Readings/Viewings:

Tues. September 11 – Network Structure 
Readings/Viewings:

Thurs. September 13 – Influencers
Bring to class (1) your “How Much are your tweets worth?” Estimate, (2) Your LinkedIn Network Map
Readings/Viewings:

Tues. September 18 – Social Media Marketing Strategy
Readings/Viewings:

Thurs. September 20 – Social Media Audit
Bring a first draft of your Social Media Experiment 2 to class. 

Tues. September 25 – Tactical Planning & Execution
Before class, submit Social Media Experiment 2
Readings/Viewings:

Thurs. September 27 – Executing Social Media
Be prepared to present your tactics in class today.
Readings/Viewings:

  • Additional Readings to be announced

Tues. October 2 – Tactics Review
Readings/Viewings:

  • Additional Readings to be announced

Thurs. October 4 – Exam 1

Tues. October 9 – Fall Break (no class)

Thurs. October 11 – Social Community
Social Media Experiment 3 begins after class today
Readings/Viewings:

  • Tuten & Solomon, Chapter 6

Tues. October 16 – Creating Social Community
Social Media Experiment 3 ongoing
Readings/Viewings:

Thurs. October 18 – Social Publishing
Social Media Experiment 3 ongoing
Readings/Viewings:

  • Tuten & Solomon, Chapter 7

Tues. October 23 – Publishing Tutorials
Before class, submit Social Media Experiment 3
Readings/Viewings:

Thurs. October 25 – Social Entertainment
Before class, complete a social publishing tutorial on FBLive and comment on at least 4 others.
Readings/Viewings:

Tues. October 30 – Social Entertainment
Readings/Viewings:

Thurs. November 1 – Social Commerce
Readings/Viewings:

Tues. November 6 – Social Commerce Analysis
Bring a draft of Social Media Experiment 4 to class with you
Readings/Viewings:

Thurs. November 8 
Before class, submit Social Media Experiment 4
This class meeting will occur online.

Tues. November 13 – Social Media Analytics
Readings/Viewings:

Thursday November 15 – Social Media Analytics, continued
Readings/Viewings:

Tuesday November 20 – Social Media Metrics
Readings/Viewings

Thursday November 22 – Thanksgiving Holiday (no class)

Tuesday November 27 – Metrics
Readings/Viewings:

Thursday November 29 – Social Media Assessment
Bring to class a first draft of Social Media Experiment 5
Readings/Viewings:

  • Additional Readings to be announced

Tuesday December 4 – Social Media Marketing Plan
Bring to class a revised draft of Social Media Experiment 5
Readings/Viewings:

  • Additional Readings to be announced

Thursday December 6 – Social Media Marketing Plans
Before class, submit final version of Social Media Experiment 5
Readings/Viewings:

  • Additional Readings to be announced

Tuesday December 11 – Review & Course Wrap-Up

Friday December 14
Final Exam @ 12:00-2:30 pm