Integrated Strategic Communication: COMM 306
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Public sentiment is everything… with public sentiment, nothing can fail. Without it, nothing can succeed. He who molds public sentiment goes deeper than he who executes statutes or pronounces decisions. He makes statutes or decisions possible or impossible to execute.

-Abraham Lincoln

The first step of any public relations endeavor is to find and learn about the publics. Queens University of Charlotte is a complex organization with many publics. Your four-fold task is to:

1. Identify the many publics addressed by Queens University of Charlotte.
2. Determine whether the publics you have identified are internal or external.
3. Identify 2 ways or media (mediums) that the university actively uses to communicate with each public. One avenues should address communication TO the public and one avenue should address communication FROM the public.
4. Identify the publics of which you a currently a part.

Each of these four topics should be reported in your final document.

To complete this assignment, you may have to do some digging to find out how different publics are addressed. For this assignment we are looking very BROADLY at publics across the university. We will spend time later in the term looking at specific publics.

Your grade on this assignment will be determined by how thorough you are in determining the publics and the communication devices with these publics (figure 1-5 on p. 10 of your textbook might help) AND how well you present this information in the format below.

Submitting the Lab
Turn in your response in a well-designed, one-page infographic which demonstrates all the above items. Your document should be saved as a JPG and uploaded to appear in your website or saved as a PDF to be embedded in the website via WordPress or a service like Scribd. Your post for this lab should be titled “Lab 02: The Publics of Queens University of Charlotte” and categorized into “lab activities.”