Sport Promotion and Publicity

Sport Promotion and Publicity: COMM 357
Spring Season 2012
syllabus | schedule of events

Game Times
Monday & Wednesday, 3:00-4:15 pm in Dana 110. Arrive early as we may often have guests.

Sports Publicity: A practical approach. (Favorito, J., 2007).

Other Equipment
Students may purchase other materials during the semester including supplies for projects as designed by the student in accordance with the project requirements.  Some sessions will include invited guests and/or site visits which may require alternate transportation. Queens students can gain access to university sporting events with their Queens IDs.

This course surveys the strategy, techniques and communication media employed by public relations, marketing and promotion professionals to the unique application of the sports industry. Students will learn how to analyze sports audiences, develop promotion strategies, plan sports publicity events and understand the role of sponsorship. Students will also examine sports-related corporate social responsibility and community relations initiatives in local, national and international settings.

Course Objectives
At the conclusion of this course, students should be able to:

    1. Understand basic promotion and publicity techniques and strategies.
    2. Apply promotion and publicity strategies to specific sports teams, athletes, events, and venues.
    3. Demonstrate the ability to analyze sports audiences. Identify and critique sports promotion at the athlete level as well as for recreational, minor, major, regional, and mega events.
    4. Investigate issues of social responsibility, voluntarism, and fandom in relation to sports publicity.

Rules of the Game
As a member of this course, each student is expected to:

    1. Participate fully in class by being present and contributing to ongoing classroom discussions in a meaningful way.
    2. Bring a positive attitude and a strong work ethic.
    3. Complete all assigned work in class.
    4. Come to class prepared with questions for all guest speakers.
    5. Engage with class members on joint projects as assigned.

Fair Play Policies
Devote the entire class period to your learning.
Participate in all class activities.
Show respect for all class members and invited guests.

Scoring Policy
Your stats in this course will be based on 100 available points. The following scale will be used in this course:

                       A 100.0-93.0    A- 92.9-90.0
B+ 89.9-87.0   B  86.9-83.0    B- 82.9-80.0
C+ 79.9-77.0   C  76.9-73.0    C- 72.9-70.0
D+ 69.9-67.0   D  66.9-60.0    F  59.9-00.0

Major Penalty: Delay of Game due to Late/Missed Work
Always make arrangements as soon as you know about an upcoming absence. Arrangements for making up missed work must be made in advance. Assignments submitted late will be severely penalized by 10% of the original point allocation per calendar day late. Thus, assignments submitted after 10 days late will earn no points.

Major Penalty: Attendance Violations
Attendance is expected in this course. If you will be missing class for any reason, let me know as soon as possible. If you miss class, you are responsible for contacting a classmate to find out what work was missed.  Excessive absences will result in failure of the course.

Queens University of Charlotte Policies

Disability Accommodations: If you are a student with a verified disability and you require accommodations, please provide me with the necessary memorandum that was given to you by Student Disability Services. Contact: The Coordinator of Disability Services: Sandy Rogelberg, 704-337-2508.

Honor Code: The Honor Code, which permeates all phases of university life, is based on three fundamental principles. It assumes that Queens students: a) are truthful at all times, b) respect the property of others (this includes written, visual, and digital works, thus, plagiarism is a Honor Code violation), and c) are honest in tests, examinations, term papers, and all other academic assignments. It is a violation of the Honor Code for a student to be untruthful concerning the reason for a class absence. If you believe that you have witnessed a violation of the Queens Honor Code, I encourage you to speak with me confidentially. All members of the Queens community adhere to the Honor Code, these expectations are outlined in the Honor Code Booklet, which can be found on the university’s website:

Queens University of Charlotte Honor Code

As a member of the Queens University of Charlotte community, I will endeavor to create a spirit of integrity and honor for its own sake at Queens University of Charlotte.

Academic Pledge: I pledge truthfulness and absolute honesty in the performance of all academic work.

Community Pledge: I pledge to be truthful at all times, to treat others with respect, to respect the property of others,and to adhere to University policies.

Accepting both the privileges and responsibilities of living by this code of honor, I resolve to uphold this code and not to tolerate any violations of its spirit or principles.

E-mail: Students’ Queens University of Charlotte e-mail (Qmail) is an official form of communication for this course, and will be used to disseminate materials and provide updates in group and individual form. Please check your email regularly.

University Closings / Cancelled Classes: In the rare occasion when it is necessary to close the university announcements will be made on TV and radio, and will be posted on the Queens web site, The best way for the Queens community to receive fast and accurate information about closings is to sign up for QALERT at Remember, you must register as a new user each academic year, even if you’ve signed up in the past. NOTE: If classes are meeting but you feel that you cannot find a safe way to get to class, you should notify me as soon as possible.

Intellectual Property Policy: Queens University of Charlotte faculty and students adhere to the Queens’ Intellectual Property Policy and U.S. Copyright Law. See Faculty Handbook,, and the Queens University of Charlotte website at

A Notation
This content may be modified on a regular basis to facilitate effectiveness in the seminar experience. Seminar participants are advised to check this page often for revisions. Last update: January 2012