Dr. Steve Cox and Dr. Brad Brooks, of the McColl School of Business, and Dr. John A. McArthur, of the Knight School of Communication, at Queens University of Charlotte collaborated on a publication in the 2011 edition of the Journal of Critical Incidents. The journal, one of three case study journals published annually by the Society for Case Research, publishes real-world decision points with attached teaching notes.
The article, titled “Ballin’ on Burris,” focuses on the Coordinated Management of Meaning, a practical theory in communication. The incident depicts a decision point for a chief operating officer of a university who faces a critical decision that pits two constituences against each other along generational lines.
Dr. Steve Cox is an associate professor and director of undergraduate programs in the McColl School of Business. Dr. Brad Brooks is an associate professor of marketing in the McColl School of Business. Dr. John A. McArthur is an assistant professor and director of undergraduate programs in the Knight School of Communication. All three are members of the faculty at Queens University of Charlotte.