Social media outlets have a role to play as one tool in an effective crisis communication strategy, say researchers Shari Veil (University of Kentucky), Tara Buehner (University of Oklahoma), and Michael Palenchar (Univ of Tennessee, Knoxville). At the National Communication Association 2010 annual conference, they presented a paper entitled, “Increasing Dialogue in Disasters: Incorporating Social…

Public relations practice has been dramatically impacted by social media. Papers presented in the Public Relations Division at the National Communication Association 2010 annual conference tied social media and web-based tools to core functions of public relations practice – using a variety of theoretical frames.  Each provides unique insights into the theory and practice of…

In what ways have social media expanded the ideas of public relations instruction? How does social media challenge traditional models of instruction? How can social media impact research? Is social media even valuable at all? These questions guided the conversation today in the NCA panel entitled,”Bridging Social Media with Teaching, Research and Practice: Exploring the…

Corporations, non-profits, and public institutions alike are all concerned with managing their images in online environments. Yet, use of a technology typically preceeds training on effective use of that technology. At the National Commmunication Association annual convention, researchers are presenting on the issues of conducting business in a global, virtual world. In sum, these papers…