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Altruism meets Participatory Video: A correlational study of the ALS Ice Bucket Challenge

The latest issue of the Journal of Digital and Media Literacy features a research article by Dr. John A. McArthur. The article – “Altruism meets Participatory Video: A correlational study of the ALS Ice Bucket Challenge” – examines the motivations of participants contributing to the viral phenomenon in the summer of 2014. The abstract reads: Digital literacy…

ALSIceBucketChallenge Survey

Professor Studies Viral Phenomenon – #ALSIceBucketChallenge

The good folks at Time Warner Cable News in Charlotte heard about my current research project and shared information about it on their Friday broadcast, August 29, 2014 in a story titled: Charlotte ALS Center Responds to Challenge; Professor Studies Viral Phenomenon. The text of the online recap by Becky Bereiter  is below: CHARLOTTE – As…

JAMcArthur in Knight-Crane Convergence Lab at Queens University of Charlotte

Millennials, Managers & Strategic Communication

Queens University of Charlotte’s recent infographic explores the ways that millennials and managers communicate in today’s workplace. Embedded in it are tips and practices for both millennials and managers exploring the strategic communication opportunities present in the way we work. Click to Connect to and Enlarge Image Via: Communicating in the Modern Workplace   For…

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From #Hashtag to #Selfie: What the #Oscars learned in 3 short years

At the 2011 Oscars, co-hosts Anne Hathaway and James Franco employed Twitter to “appeal to a younger demographic.” Many viewers sighed and rolled their eyes. The resulting tweets were generally negative, mocking the hosts and the winners. Broadcast producers, perhaps miffed by the negativity of viewer tweets, stopped advertising the #Oscars hashtag midway through the…