ALSIceBucketChallenge Survey

Professor Studies Viral Phenomenon – #ALSIceBucketChallenge

The good folks at Time Warner Cable News in Charlotte heard about my current research project and shared information about it on their Friday broadcast, August 29, 2014 in a story titled: Charlotte ALS Center Responds to Challenge; Professor Studies Viral Phenomenon. The text of the online recap by Becky Bereiter  is below: CHARLOTTE – As…

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Return to Radio

The article below was featured on the Queens University of Charlotte website on June 20, 2013: Return to Radio The fantasy of many 20-somethings, and all marketers, is to create a video that goes viral on YouTube. Pick a subject – cats, exploding milk cartons, a bad hair day. If it gets thousands of views,…

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10 Questions to Ask When Creating your Company’s Pinterest Page

Entrepreneur Magazine’s latest issue featured a Q & A column about corporate use of Pinterest. I was featured in the column, written by Kim Lachance Shandrow. Here’s an excerpt: 3. What types of images will best showcase my brand without being spammy?  Choose brightly colored, interesting pictures that show your followers how they can use…