Entrepreneur Magazine’s latest issue featured a Q & A column about corporate use of Pinterest. I was featured in the column, written by Kim Lachance Shandrow. Here’s an excerpt:

3. What types of images will best showcase my brand without being spammy? 

Choose brightly colored, interesting pictures that show your followers how they can use your products and services in interesting, non-promotional situations.

“Images tell the story of your clientele and their relationship to your brand,” says John A. McArthur, an assistant professor of communication at Queens University of Charlotte in North Carolina, who integrates Pinterest into his curriculum. “Consider how your customers would use your product or service and provide images that would speak to their experience.”

Instead of pinning promotional pictures of paint cans, Benjamin Moore highlights its products Pinterest in unexpected ways. For example, the paint maker’s popular “chalk it up!” board showcases its Chalkboard Paint in dozens of creative DIY projects, including chalkboard paint-dipped wine glasses and chalkboard-painted motorcycle helmets.

To read the full article, visit Entrepreneur magazine online.