Communication
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Sport Promotion and Social Media
Hailey Cobb, of Charlotte-based PR firm Luguire George Andrews, brought the world of sport promotion into the social media conversation with her case study of the Quail Hollow Golf Tournament at Social Media Breakfast in Charlotte. Her experiment with Twitter for sporting events resulted in unique expertise which she shared with a captive audience. Event-planners…
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Study: Tweeting and texting may befuddle your brain
The following article is reprinted from the Charlotte Observer (p. A1) on September 8, 2009, by Jeff Elder. Study: Tweeting and texting may befuddle your brain Does Twitter make you dumber, and does Facebook make you smarter? Not exactly, but the two social media sites affect the brain in opposite ways, a top…
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Can Groups Successfully Gather in Digital Space?
Queens University of Charlotte Media Release February 12, 2009 Dr. John A. McArthur, Assistant Professor in the School of Communication, had an article published in the January 2009 issue of the Journal of Communication Inquiry. The article, titled “Digital Subculture: A geek meaning of style” investigated groups in Internet-based chat rooms to assess indicators of…
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Have you done your 25 things?
The following story was written in the Charlotte Observer (p. A1) on February 4, 2009 by Sarah Aarthun: It’s possible that you don’t care whether your old college roommate thinks Ric Flair’s birthday should be a national holiday. Maybe the fact that a co-worker adores a particular brand of potato chips does nothing for you. And…
J.A.McArthur 