Live Blogging
Articles in this category are live blogs of my notes authored at (or shortly after) events, conferences, discussions, and presentations related to my areas of scholarly interest: digital strategic communication, digital & media literacy, information design, and human communication.
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Social Media in PR: Is it really necessary?
In what ways have social media expanded the ideas of public relations instruction? How does social media challenge traditional models of instruction? How can social media impact research? Is social media even valuable at all? These questions guided the conversation today in the NCA panel entitled,”Bridging Social Media with Teaching, Research and Practice: Exploring the…
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Training Organizations for a Digital Marketplace
Corporations, non-profits, and public institutions alike are all concerned with managing their images in online environments. Yet, use of a technology typically preceeds training on effective use of that technology. At the National Commmunication Association annual convention, researchers are presenting on the issues of conducting business in a global, virtual world. In sum, these papers…
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Cloud Computing at NC State: Equitable Technology for all students?
“What’s really interesting for communication scholars is the distance that we can go in a digital communication world.” In her presentation entitled “Cloud computing, virtual computing labs, and technologically facilitated communication: The promise of advanced technologies in teaching, learning, and the community,” Sarah R. Stein of North Carolina State University discussed connections between teaching, learning…
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Language and Social Interaction in CMC
Scholars in language and social interaction study face-to-face, oral conversations. However, some are turning their attention toward Internet-based conversation. In this panel, entitled, “Language & Social Interaction Research into Internet-Mediated Communication,” presenters discussed the relationship between language, social interaction, and conversations on the Internet. The major question here is whether (1) the medium drives the…
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Text Messaging and the Student Lifestyle
“It’s the American Lifestyle!” An investigation of text messaging by college students Lynne Kelly, James A. Keaten, Bonnie Becker, Jodi Cole, Lea Littleford, & Barrett Roth, sponsored by the Human Communication and Technology Division, NCA 2010 Text messaging is “enchanting and addictive,” but young adults may see it as a gift-giving ritual for sharing friendship…
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Community Engagement through Social Media
Whether we are part of a social group, family, study group or neighborhood, we are part of a community, says Ted Shelton (@tedshelton) of Open-First. Community characteristics include: (1) membership; (2) influence; (3) integration and fulfillment of needs; and, (4) shared feelings and perspectives. Members of a community come together to create something better than any…
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Being there before the sale: Social CRM
Building upon Trust Agents: Using the web to build influence, improve reputation, and earn trust (by Chris Brogan and Julien Smith), companies should be there before the sale. In short, companies are building relationships with consumers in an effort to win their trust (and attention), before selling them anything. A case study in trust building:…
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The Now Revolution
“Business has changed. We can talk about doing Facebook or doing Twitter, but what we really need to know is how to incorporate social media into our work.” – Social Fresh Keynote Speaker Amber Naslund (@ambercadabra) of Radian6 The Now Revolution is characterized by increased speed; heightened expectations; and open, reciprocal communication. This revolution requires…
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One-to-One Customer Service
Social media has been considered by many to be a one-to-many or many-to-many distribution model. From a customer service perspective, social media can also create an opportunity for one-to-one communication. Customers concerned about “my” question want to be, and need to be, addressed. In conjunction with a one-to-many social media model, using a one-to-one conversation…
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Structuring Social Media
The social media marketing phenomenon is changing the way companies communicate. How can organizations keep up with the increase in workload without hiring a dedicated social media staff or isolating social media to a few corporate Twitterati? Creating a social media management structure can empower an organization. According to the social media manager for SAS…
J.A.McArthur 