Live Blogging
Articles in this category are live blogs of my notes authored at (or shortly after) events, conferences, discussions, and presentations related to my areas of scholarly interest: digital strategic communication, digital & media literacy, information design, and human communication.
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Panel of Tools @SoFresh Charlotte
How can a company best leverage monitoring and management systems to meet its online marketing needs? That’s the question addressed by an expert panel at Social Fresh Charlotte — Amber Naslund (@ambercadabra) of Radian6, Adam Covati (@covati) of Argyle Social, Justin Kistner (@justinkistner) of Webtrends, and Rick Burns (@rickburns) of HubSpot. Here’s a few of…
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Six SEO Lessons for Marketers
Search Engine Optimization (SEO) expert John W. Ellis was the featured guest speaker for a gathering of Social Media Club Greenville. The discussion was filled with excellent advice and tips from Ellis, who demystifies SEO for audiences and debunks the idea that SEO is tricky, complicated work. Here’s a list of the top 6 SEO lessons…
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Social Media ROI
For businesses that use profit margins and labor costs to drive social media policy, today’s breakfast offered plenty of food for thought. Return-on-investment (ROI) was the topic for today’s Social Media Club – Charlotte Breakfast featuring Argyle Social principals Adam Covati and Eric Boggs. The two founders of the social media marketing software firm shared their…
J.A.McArthur 