#smclt
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Developing a mindset of innovation
Breakfast was good at this morning’s meeting of Social Media Charlotte, but the real star was SapientNitro’s Joey Wilson. “A company’s mindset is more important than it’s organization,” says Wilson. Change in a mindset leads to a changes in the way a company might operate. Here are some current mindset changes that could lead to corporate…
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Social Media & Education: School, Teacher, Student & Classroom
The leaders of Social Media Charlotte invited me to speak at the December 2010 breakfast meeting titled, “Social Media & Education: School, Teacher, Student & Classroom.” The panel – which included Dr. Jeri Langford (Associate Professor at Johnson & Wales University), Adam Brooks (Communications Director for Central Piedmont Community College), and Brian Baute (IT Director…
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Online Healthcare: Do the risks outweigh the rewards?
When online information goes awry, how does a company reign in the misinformation (and those producing it)? At the September gathering of Social Media Breakfast – Charlotte (#smbclt), panelists addressed this question in relation to health care. Gayle Tuttle, the director of strategic communications for Blue Cross Blue Shield of North Carolina; Karen Albittron, president…
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Social Media ROI
For businesses that use profit margins and labor costs to drive social media policy, today’s breakfast offered plenty of food for thought. Return-on-investment (ROI) was the topic for today’s Social Media Club – Charlotte Breakfast featuring Argyle Social principals Adam Covati and Eric Boggs. The two founders of the social media marketing software firm shared their…
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Non-Profits on Social Media
Non-profits and their use of social media formed the focus of this morning’s Social Media Breakfast in Charlotte, NC. Presenters Bo Hussey (of Goodwill), Jameka S. Whitten (of Amped 4 a Cure), and Winn Maddrey (of Topics Education) shared their experiences with social media in the non-profit sector. Seemingly, the major issue for non-profits is…
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Sport Promotion and Social Media
Hailey Cobb, of Charlotte-based PR firm Luguire George Andrews, brought the world of sport promotion into the social media conversation with her case study of the Quail Hollow Golf Tournament at Social Media Breakfast in Charlotte. Her experiment with Twitter for sporting events resulted in unique expertise which she shared with a captive audience. Event-planners…
J.A.McArthur 