Digital Strategic Communication
Posts related to integrated strategic communication in a digital environment.
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Made to Stick (Heath and Heath 2007)
Made to Stick: Why some ideas survive and others die (Heath & Heath, 2007) To make the book stick in our minds, Jim Shoff and Miranda Ervin turn back to an interview with the authors on NPR. “The curse of knowledge is the arch-villain in our book,” they say. “If you know something, it’s hard to…
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Employees First, Customers Second (Nayar, 2010)
Employees First, Customers Second: Turning conventional management upside down (Nayar, 2010) “Usually business books focus on the what,” says Stacey Randall. “This book is focused on the how – the process.” Employees First, Customers Second is a vehicle for transparency in an organization. Nayar describes the process utilized by his company, HCL, to create a…
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When Egypt Went Dark
“Media can instigate change, but media cannot topple governments. People topple governments,” remarks Dr. Mohammed el-Nawawy to a standing-room-only crowd that gathered to discuss the precarious situation in Egypt, a country el-Nawawy calls “the heart and center of the Arab world.” On Friday, January 28, 2011, the Egyptian government shut down 90% of Internet access…
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Running (not-so) Alone
I like to run 5Ks. The distance provides me with an appropriate level of challenge and reward. I enjoy running among groups of thousands who gather to promote active lifestyles. And yet, even among a crowd of thousands, I can still feel like I am running alone. Onlookers often suggest to me that social and…
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No names, just rants and raves
The Charlotte Observer’s social media columnist Eric Frazier wrote a feature on Charlotte-based startup Fastnote.com, published on December 28, 2010. Below are excerpts from the article: Richard Shaffner hardly fits the hip young social media CEO stereotype. He’s a 55-year-old father of six, a former banker who’s still finding his way around the new world…
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Engage! (Solis, 2010)
Engage!: The complete guide for brands and business to build, cultivate, and measure success on the new web (Solis, 2010) I assigned several books for a graduate seminar in Digital Strategic Communication, taught at Queens University of Charlotte in the Knight School of Communication’s master’s program. The favorite, by far, was Brian Solis’ Engage! In…
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Wikinomics (Tapscott & Williams, 2006)
Wikinomics: How mass collaboration changes everything (Tapscott & Williams, 2006) Premised around four major ideas of a new economy – (1) Openness; (2) Peering; (3) Sharing; and, (4) Acting Globally – Wikinomics: How mass collaboration changes everything suggests that mass communication turns the traditional inward business model toward an outward focus. The authors point to…
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What Video Games Have to Teach Us about Learning and Literacy (Gee, 2007)
What Video Games Have to Teach Us about Learning and Literacy (Gee, 2007) James Paul Gee’s What Video Games Have to Teach Us about Learning and Literacy is less about video games and more about a theoretical approach to education, says Kristen Odell. The concept behind the book is a discussion about learning, arguing that…
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A Month with @Mashable
When I decided to immerse myself in Twitter in early 2009, my goal was to learn the means whereby a business might effectively tweet. I chose Pete Cashmore of Mashable (then named “Mashup”) as a guide for my learning and performed a content analysis of his 747 tweets in the month of May 2009. The…
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Digital Privacy and Digital Literacy
Knowledge of the role of Internet surveillance could play a role in our privacy behaviors online. For the typical Internet user, survelliance knowledge could include Internet tracking, marketing research, and demographic-driven advertising, among others. Yet, many typical Internet users lack basic knowledge of the surveillance practices that occur on sites they visit regularly. Some of…
J.A.McArthur 