Conferences
Articles and Live Blogs about conferences that I’ve attended.
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Language and Social Interaction in CMC
Scholars in language and social interaction study face-to-face, oral conversations. However, some are turning their attention toward Internet-based conversation. In this panel, entitled, “Language & Social Interaction Research into Internet-Mediated Communication,” presenters discussed the relationship between language, social interaction, and conversations on the Internet. The major question here is whether (1) the medium drives the…
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Text Messaging and the Student Lifestyle
“It’s the American Lifestyle!” An investigation of text messaging by college students Lynne Kelly, James A. Keaten, Bonnie Becker, Jodi Cole, Lea Littleford, & Barrett Roth, sponsored by the Human Communication and Technology Division, NCA 2010 Text messaging is “enchanting and addictive,” but young adults may see it as a gift-giving ritual for sharing friendship…
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A Training Plan for NCA 2010
Some of my colleagues say that I “out-conference” them. It might be true. I’ve seen some of them at past conferences juggling the enormous conference guides, trying to decide which session to see next, and asking me for tips toward a better conference experience. You know who you are. Even among large conferences, NCA is…
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Community Engagement through Social Media
Whether we are part of a social group, family, study group or neighborhood, we are part of a community, says Ted Shelton (@tedshelton) of Open-First. Community characteristics include: (1) membership; (2) influence; (3) integration and fulfillment of needs; and, (4) shared feelings and perspectives. Members of a community come together to create something better than any…
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Being there before the sale: Social CRM
Building upon Trust Agents: Using the web to build influence, improve reputation, and earn trust (by Chris Brogan and Julien Smith), companies should be there before the sale. In short, companies are building relationships with consumers in an effort to win their trust (and attention), before selling them anything. A case study in trust building:…
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The Now Revolution
“Business has changed. We can talk about doing Facebook or doing Twitter, but what we really need to know is how to incorporate social media into our work.” – Social Fresh Keynote Speaker Amber Naslund (@ambercadabra) of Radian6 The Now Revolution is characterized by increased speed; heightened expectations; and open, reciprocal communication. This revolution requires…
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One-to-One Customer Service
Social media has been considered by many to be a one-to-many or many-to-many distribution model. From a customer service perspective, social media can also create an opportunity for one-to-one communication. Customers concerned about “my” question want to be, and need to be, addressed. In conjunction with a one-to-many social media model, using a one-to-one conversation…
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Structuring Social Media
The social media marketing phenomenon is changing the way companies communicate. How can organizations keep up with the increase in workload without hiring a dedicated social media staff or isolating social media to a few corporate Twitterati? Creating a social media management structure can empower an organization. According to the social media manager for SAS…
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Panel of Tools @SoFresh Charlotte
How can a company best leverage monitoring and management systems to meet its online marketing needs? That’s the question addressed by an expert panel at Social Fresh Charlotte — Amber Naslund (@ambercadabra) of Radian6, Adam Covati (@covati) of Argyle Social, Justin Kistner (@justinkistner) of Webtrends, and Rick Burns (@rickburns) of HubSpot. Here’s a few of…
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“The Little Committee that Could”
Queens University of Charlotte Media Release May 26, 2010 When you think about assessment, do you hear a solemn funeral march ringing in your ears? Perhaps your eyes roll. Maybe you think of assessment as an endless cycle of jumping through hoops. Those on the Assessment Committee at Queens University of Charlotte want to change…
J.A.McArthur 