Teaching
Posts created for my students and readers related to our course topics: integrated strategic communication, information design, and social media. Categorized by course number.
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Paying it Forward
Shannon Hames is using her degree to inspire youth to access, explore, and experiment with digital media. Hames, a graduate of the Knight School’s Masters program in Organizational and Strategic Communication, works with Right Moves for Youth, a Charlotte-area school-support program. She has taken her learning back to her job and to the community she…
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Becoming Blog Savvy
Ariel Hooper, now an alumna of Queens University of Charlotte, wrote this piece about her experience in my integrated strategic communication course for the Knight School of Communication website: Becoming blog savvy At the beginning of the Spring 2011 term, students in Dr. John A. McArthur’s Comm306: Integrated Strategic Communication class were assigned the opportunity…
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What can I do with a Degree in Communication?
Parents of prospective students often ask me the same question: What kind of job can you get with a communication degree? As the director of our undergraduate programs, I often respond that the possible answers are many, diverse, and can be highly rewarding. I created this wordle display for the Knight School of Communication website on…
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Milton Friedman and corporate responsibility
The corporation’s only responsibility is to make money and sell products so that people can be hired and paid. It is the job of the individual, not the company, to serve society through philanthropy.” – Milton Friedman, Univ. of Chicago Professor Winner of the Nobel Prize in Economic Sciences In an age where information lies…
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Writing the Media Release
Even through the fast shifts toward online media, the press release remains a staple of the strategic communication industry. However, it has taken on two similar but divergent forms: the media release and the story release. A media release (or news release, or press release) is the traditional format for announcements to the media. Conversely,…
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Top 10 Tips for Success in #COMM306
Integrated Strategic Communication, COMM 306, moves quickly. To compile the breadth of information, learn the art of writing for the web, and chronicle their experience, Knight School of Communication students maintain blogs throughout the semester. Here is their top ten list of tips for success in the course: 1. This course isn’t about the grade,…
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Citing Sources Online
When we write papers or speak publicly, we usually understand how to give credit to others. However, sensibilities about plagiarism and intellectual property often disappear when writing online. But, citing sources can be easier and more productive in online media than it would be in any other form. Here are five strategies for citing sources…
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Spring 2011 Student Blogs
In my Integrated Strategic Communication course, students are required to engage their blogs with other blogs (outside of our class) related to public relations and strategic communication. I often recommend student blogs at other universities for this assignment. Here are some links that may be helpful. Be sure to check out the “Blogroll” section of…
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Feedback for New Bloggers 2.0
Blogging can be a daunting task for those who are new to the practice. Here are some general notes I’ve compiled after reading the first week’s blog posts in my integrated strategic communication course, followed by five tips for improving our blog community in this course. Source Citations: If you use a quote from any…
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Feedback for New Bloggers
Blogging can be a daunting task for those who are new to the practice. Here are some general notes I’ve compiled after reading the first week’s blog posts in my integrated strategic communication course, followed by five tips for improving our blog community in this course. Source Citations: If you use a quote from any…
J.A.McArthur 