Digital Strategic Communication
Posts related to integrated strategic communication in a digital environment.
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Structuring Social Media
The social media marketing phenomenon is changing the way companies communicate. How can organizations keep up with the increase in workload without hiring a dedicated social media staff or isolating social media to a few corporate Twitterati? Creating a social media management structure can empower an organization. According to the social media manager for SAS…
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Panel of Tools @SoFresh Charlotte
How can a company best leverage monitoring and management systems to meet its online marketing needs? That’s the question addressed by an expert panel at Social Fresh Charlotte — Amber Naslund (@ambercadabra) of Radian6, Adam Covati (@covati) of Argyle Social, Justin Kistner (@justinkistner) of Webtrends, and Rick Burns (@rickburns) of HubSpot. Here’s a few of…
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Mean girls, pseudo-celebrities and social media rockstars
Today’s ideal model of success might be well-stated in the lyrics of Travie McCoy – “I wanna be a billionaire so frickin’ bad.” We choose to believe that success is wrapped in dollar signs, square footage, and images of ourselves in shining lights. We get excited about the possibility of quick fame and celebrity status.…
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Global Village
Technology changes society. The ways we send and receive information fundamentally alters our interactions. Marshall McLuhan chronicled the creation of tools that shaped communication and society. Our shift from the tribal epoch to the written epoch occurred with the invention of written alphabets that could transcribe oral histories. The shift from the literate epoch to…
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On Digital Strategic Communication
The field of integrated strategic communication seems both timely and relevant when I read articles like this one:In the School of Communication at Queens University of Charlotte, our Master’s program has recently been expanded to include Strategic Communication: a growing field which assesses and contributes to learning on this exact topic. The crux of integrated…
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Six SEO Lessons for Marketers
Search Engine Optimization (SEO) expert John W. Ellis was the featured guest speaker for a gathering of Social Media Club Greenville. The discussion was filled with excellent advice and tips from Ellis, who demystifies SEO for audiences and debunks the idea that SEO is tricky, complicated work. Here’s a list of the top 6 SEO lessons…
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Social Media in the Classroom
Educators and technologists often grapple with decisions about employing the latest technologies in the service of education. Some believe that the newest technology needs to be used in classrooms so that students never fall behind. Others suggest that education is not about the technology, but rather the content. My own thoughts reflect that technology can…
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Scheduling Social Media
Current practice in social media and strategic communication suggests that weekly, if not daily, interaction is crucial to success. But, sometimes social media writers need a break from the noise. That’s when scheduled tweets or blog posts can help. A caveat: Social media is certainly best done in conversations. I’m not suggesting that people should…
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Participating in Twitter Chats
If you’re looking for a conversation on Twitter (and who isn’t?), get involved in a Twitter chat. In many fields, and especially communication, practitioners and academics use Twitter as a gathering space for discussion. Using a #hashtag, each user in a Twitter chat can contribute to a specific conversation and sort all posts with that…
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Social Media for a Healthier Charlotte
Can social media work toward social change? On April 22, 2010, Fusion South and its founder Bobby DeMuro tweeted a random idea: a challenge for followers to give up carbonated beverages for one month. NoFizzCLT was born. Several hundred people (including me) took the challenge and tried to stay away from soda with varied success.…
J.A.McArthur 