Digital Strategic Communication
Posts related to integrated strategic communication in a digital environment.
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PokemonGo has a beautiful side
This article was published in the Charlotte Observer on Sunday, July 18, 2016 on the opinion/editorial page. The link below will take you to the op-ed on the Observer’s website. A wild zubat invaded my house the other morning, flapping and fluttering its wings and causing quite a stir. I quickly tried to capture it using…
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Charlotte Talks: Emoji
This morning, I had the pleasure of joining Mike Collins on Charlotte Talks to discuss the rise of emoji as a form of communication. Here’s what WFAE had to say about the conversation: Digital technologies are changing the way we communicate as well as the way we write and spell. And with emojis we don’t…
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Digital Proxemics – Available Now
Fifty years ago, Edward T. Hall’s The Hidden Dimension uncovered proxemics for a generation of scholars and students of human communication. Today, Digital Proxemics: How Technology Shapes the Ways We Move examines the study of proxemics in digital, hybrid, and digitally enhanced spaces. The study of proxemics—the human use of space—is reimagined for the digital…
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Altruism meets Participatory Video: A correlational study of the ALS Ice Bucket Challenge
The latest issue of the Journal of Digital and Media Literacy features a research article by Dr. John A. McArthur. The article – “Altruism meets Participatory Video: A correlational study of the ALS Ice Bucket Challenge” – examines the motivations of participants contributing to the viral phenomenon in the summer of 2014. The abstract reads: Digital literacy…
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Professor Studies Viral Phenomenon – #ALSIceBucketChallenge
The good folks at Time Warner Cable News in Charlotte heard about my current research project and shared information about it on their Friday broadcast, August 29, 2014 in a story titled: Charlotte ALS Center Responds to Challenge; Professor Studies Viral Phenomenon. The text of the online recap by Becky Bereiter is below: CHARLOTTE – As…
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Millennials, Managers & Strategic Communication
Queens University of Charlotte’s recent infographic explores the ways that millennials and managers communicate in today’s workplace. Embedded in it are tips and practices for both millennials and managers exploring the strategic communication opportunities present in the way we work. Click to Connect to and Enlarge Image Via: Communicating in the Modern Workplace For…
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From #Hashtag to #Selfie: What the #Oscars learned in 3 short years
At the 2011 Oscars, co-hosts Anne Hathaway and James Franco employed Twitter to “appeal to a younger demographic.” Many viewers sighed and rolled their eyes. The resulting tweets were generally negative, mocking the hosts and the winners. Broadcast producers, perhaps miffed by the negativity of viewer tweets, stopped advertising the #Oscars hashtag midway through the…
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Cellar 912: Pop-Up Dining
Pop-up restaurants intrigue me. The concept is simple – a chef or catering unit wants to try out some new dishes, a new approach to service, or spread their brand with new clients. So, they host a one-night only (or multi-night) event in which they create a restaurant from scratch. The infamous Top Chef Restaurant Wars…
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Museums Extend the Conversation
The following column was featured in The Greenville News on Monday, January 27, 2014. See it on GreenvilleOnline here. In a world where digital technology stores all of our information, the role of the museum as an archive of curation and reflection seems more important than ever. Fifty years after the tumultuous 1960s, the Upcountry…
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30 Questions for a More Localized Media Release
Making any story a local story is one of the great challenges of both journalism and public relations work. This semester in my Integrated Strategic Communication course, students were working on media releases and feature stories. Seitel’s The Practice of Public Relations notes that most media releases either struggle to be well-written, localized, or newsworthy (and…
J.A.McArthur 