Digital Strategic Communication
Posts related to integrated strategic communication in a digital environment.
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Facebook Etiquette, according to Dear Abby
Dear Abby, the well-known advice column, has finally dealt with the etiquette of posting photos on Facebook. In her column on December 11, 2011, Abigail van Buren responded to a reader who was concerned about photos taken of her that ended up online. The gentle reader, who calls herself “Camera-Shy in Pennsylvania,” described her personal weight…
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Online Credibility and Digital Ethos
How has the digital landscape changed the way that we view credibility? As credibility emerges as a core struggle in the online environment, researchers are discussing this issue at the annual meeting of the National Communication Association (NCA) this week in New Orleans, Louisiana. I had the privilege of responding to a set of four…
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Digital Media Consumption
Consumption of online media is a hot topic in the study of digital literacies and at NCA 2011, the annual meeting of the National Communication Association occurring this week in New Orleans, Louisiana. This morning, I had the pleasure of responding to competitive research surrounding the topics of Facebook, social networking and online media consumption.…
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Voices in Strategic Communication and Social Media
Strategic communication in the digital world can be advanced by quality research like that presented in a public relations division session at the National Communication Association 2011 Annual Conference in New Orleans. Practitioners might better be able to target particular demographics utilizing social media based upon the work found here. A Strategic Framework for Targeting Generation Y…
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Twitter and Teacher Behaviors
Does Twitter influence student perceptions of teacher behaviors? As part of a session surrounding new and emerging technologies in instruction, I presented my research (co-authored with Kristen Bostedo-Conway) on Twitter’s role in the classroom at the National Communication Association 2011 National Convention in New Orleans, LA. We conducted this research in Spring 2010 to better understand…
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e-Books, Tenure and Promotion
“The ‘Publish or Perish’ model in academia might be missing a third ‘P’ – Profit,” says Mel Odom, a successful e-book publisher and faculty member at the University of Oklahoma. Odom, alongside Michael Kent of the University of Oklahoma and Lisa Schreiber of Millersville University, led a pre-conference on e-publishing at the National Communication Association 2011…
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e-Books and the Changing Dynamics of Publishing
The front page of this morning’s USA Today Money section heralded the importance of e-books and the high quality of digital book readers in an article by Edward C. Baig. The early beginning of the e-publishing industry can be traced back to July 4, 1971, when Michael Stern Hart founded Project Gutenburg. Forty years later, with…
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Unexpected Use for iPad — Jumbotron
I stumbled across a new use for the iPad – one I didn’t expect. The Biltmore Estate, well-known for its Christmas decorations and Candlelight evenings, has to decorate the house in preparation for the season. On Wednesday, November 2, 2011, the estate invited people to watch the installation of the 35-foot Christmas Tree in the…
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My Digital Life: A Community Learning Lesson
Raahil Dhruva reached out gently across the generational divide and helped a community member learn how to use Skype so he could communicate with his daughter. Dhruva, a junior at Queens University of Charlotte from London, England, called the experience “an emotional moment.” His was one story of many. Along with a team of students…
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Embedding a Tweet in your WordPress Blog
Embedding a tweet in your wordpress blog is relatively easy. Here’s how to do it: Troubleshooting Tips The most common issues with tweet embeds are: The link to the tweet appears instead of the tweet. The text (without a hyperlink) appears instead of the tweet. Both of these issues concern the HTML code behind Blackbird…
J.A.McArthur 