Communication
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Being there before the sale: Social CRM
Building upon Trust Agents: Using the web to build influence, improve reputation, and earn trust (by Chris Brogan and Julien Smith), companies should be there before the sale. In short, companies are building relationships with consumers in an effort to win their trust (and attention), before selling them anything. A case study in trust building:…
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The Now Revolution
“Business has changed. We can talk about doing Facebook or doing Twitter, but what we really need to know is how to incorporate social media into our work.” – Social Fresh Keynote Speaker Amber Naslund (@ambercadabra) of Radian6 The Now Revolution is characterized by increased speed; heightened expectations; and open, reciprocal communication. This revolution requires…
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One-to-One Customer Service
Social media has been considered by many to be a one-to-many or many-to-many distribution model. From a customer service perspective, social media can also create an opportunity for one-to-one communication. Customers concerned about “my” question want to be, and need to be, addressed. In conjunction with a one-to-many social media model, using a one-to-one conversation…
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Structuring Social Media
The social media marketing phenomenon is changing the way companies communicate. How can organizations keep up with the increase in workload without hiring a dedicated social media staff or isolating social media to a few corporate Twitterati? Creating a social media management structure can empower an organization. According to the social media manager for SAS…
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Panel of Tools @SoFresh Charlotte
How can a company best leverage monitoring and management systems to meet its online marketing needs? That’s the question addressed by an expert panel at Social Fresh Charlotte — Amber Naslund (@ambercadabra) of Radian6, Adam Covati (@covati) of Argyle Social, Justin Kistner (@justinkistner) of Webtrends, and Rick Burns (@rickburns) of HubSpot. Here’s a few of…
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Mean girls, pseudo-celebrities and social media rockstars
Today’s ideal model of success might be well-stated in the lyrics of Travie McCoy – “I wanna be a billionaire so frickin’ bad.” We choose to believe that success is wrapped in dollar signs, square footage, and images of ourselves in shining lights. We get excited about the possibility of quick fame and celebrity status.…
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Global Village
Technology changes society. The ways we send and receive information fundamentally alters our interactions. Marshall McLuhan chronicled the creation of tools that shaped communication and society. Our shift from the tribal epoch to the written epoch occurred with the invention of written alphabets that could transcribe oral histories. The shift from the literate epoch to…
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On Digital Strategic Communication
The field of integrated strategic communication seems both timely and relevant when I read articles like this one:In the School of Communication at Queens University of Charlotte, our Master’s program has recently been expanded to include Strategic Communication: a growing field which assesses and contributes to learning on this exact topic. The crux of integrated…
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Six SEO Lessons for Marketers
Search Engine Optimization (SEO) expert John W. Ellis was the featured guest speaker for a gathering of Social Media Club Greenville. The discussion was filled with excellent advice and tips from Ellis, who demystifies SEO for audiences and debunks the idea that SEO is tricky, complicated work. Here’s a list of the top 6 SEO lessons…
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Social Media in the Classroom
Educators and technologists often grapple with decisions about employing the latest technologies in the service of education. Some believe that the newest technology needs to be used in classrooms so that students never fall behind. Others suggest that education is not about the technology, but rather the content. My own thoughts reflect that technology can…
J.A.McArthur 