Life in Academe
Events and experiences that remind me that I’m a professor and I love working in higher education.
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“Why would anyone want to ban books?”
Signs posted across the Queens University of Charlotte campus this week read, “The following books have been banned until further notice,” listing classic titles in literature: Lee’s To Kill A Mockingbird, Bradbury’s Fahrenheit 451, Paterson’s Bridge to Terabithia, and Salinger’s Catcher in the Rye, to name a few. On Wednesday, faculty, staff, and students from…
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Are you connected? Social Media @QueensUniv
“Are you connected? Social Media @QueensUniv” (featured below) was employed alongside a session for family members of current students at Queens University of Charlotte on September 25, 2010. It includes information and links for staying connected to Queens using social media, and tips for parents trying to utilize media to stay connected with their students.…
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Feedback for New Bloggers
Blogging can be a daunting task for those who are new to the practice. Here are some general notes I’ve compiled after reading the first week’s blog posts in my integrated strategic communication course, followed by five tips for improving our blog community in this course. Source Citations: If you use a quote from any…
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Non Ministrari, Sed Ministrare
Communicating Honor: Civility, Technology, and a Digital Society I was both humbled and honored to give the keynote address at Queens University of Charlotte’s Sed Ministrare Ceremony, the official induction of incoming students into the Queens community. My speech, entitled Communicating Honor: Civility, Technology, and a Digital Society, encompassed remarks on the history of communication…
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Community Engagement through Social Media
Whether we are part of a social group, family, study group or neighborhood, we are part of a community, says Ted Shelton (@tedshelton) of Open-First. Community characteristics include: (1) membership; (2) influence; (3) integration and fulfillment of needs; and, (4) shared feelings and perspectives. Members of a community come together to create something better than any…
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Being there before the sale: Social CRM
Building upon Trust Agents: Using the web to build influence, improve reputation, and earn trust (by Chris Brogan and Julien Smith), companies should be there before the sale. In short, companies are building relationships with consumers in an effort to win their trust (and attention), before selling them anything. A case study in trust building:…
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The Now Revolution
“Business has changed. We can talk about doing Facebook or doing Twitter, but what we really need to know is how to incorporate social media into our work.” – Social Fresh Keynote Speaker Amber Naslund (@ambercadabra) of Radian6 The Now Revolution is characterized by increased speed; heightened expectations; and open, reciprocal communication. This revolution requires…
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One-to-One Customer Service
Social media has been considered by many to be a one-to-many or many-to-many distribution model. From a customer service perspective, social media can also create an opportunity for one-to-one communication. Customers concerned about “my” question want to be, and need to be, addressed. In conjunction with a one-to-many social media model, using a one-to-one conversation…
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Structuring Social Media
The social media marketing phenomenon is changing the way companies communicate. How can organizations keep up with the increase in workload without hiring a dedicated social media staff or isolating social media to a few corporate Twitterati? Creating a social media management structure can empower an organization. According to the social media manager for SAS…
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Panel of Tools @SoFresh Charlotte
How can a company best leverage monitoring and management systems to meet its online marketing needs? That’s the question addressed by an expert panel at Social Fresh Charlotte — Amber Naslund (@ambercadabra) of Radian6, Adam Covati (@covati) of Argyle Social, Justin Kistner (@justinkistner) of Webtrends, and Rick Burns (@rickburns) of HubSpot. Here’s a few of…
J.A.McArthur 