Digital Strategic Communication
Posts related to integrated strategic communication in a digital environment.
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Social Media ROI
For businesses that use profit margins and labor costs to drive social media policy, today’s breakfast offered plenty of food for thought. Return-on-investment (ROI) was the topic for today’s Social Media Club – Charlotte Breakfast featuring Argyle Social principals Adam Covati and Eric Boggs. The two founders of the social media marketing software firm shared their…
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Charlotte Observer: Queens Professor asks class to tweet
Article reprinted from The Charlotte Observer April 5, 2010 Eric Frazier Social Media Columnist Last week, Queens University professor John McArthur committed what some in his line of work would consider sacrilege. He used precious lecture time in his communications seminar to let kids – avert your eyes, academic traditionalists – go on Twitter. He…
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Twitter in the Classroom: For good or evil?
Should we use Twitter in our classrooms? Communication students in Dr. John A. McArthur’s social media seminar at Queens University of Charlotte set out to open the door to that conversation by hosting a Twitter chat on March 31, 2010 and inviting educators and students to join in the conversation. Students and faculty from Queens…
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Mediated Group Communication
Queens University of Charlotte Media Release March 31, 2010 Dr. John A. McArthur, assistant professor in the School of Communication, wrote a book chapter that was published in the recently released text “Interpersonal Relations and Social Patterns in Communication Technologies: Discourse Norms, Language Structures and Cultural Variables.” The book, edited by Dr. Jung-Ran Park and Dr.…
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Choose your tweeps wisely
Finding a conversation on Twitter can be a daunting task. The easiest mistake to make is to follow too many people so that your home page is filled with a plethora of tweets. Instead, be discerning about who to follow or make Twitter lists of those people whose Tweets contribute to your desired conversations. Choosing…
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Non-Profits on Social Media
Non-profits and their use of social media formed the focus of this morning’s Social Media Breakfast in Charlotte, NC. Presenters Bo Hussey (of Goodwill), Jameka S. Whitten (of Amped 4 a Cure), and Winn Maddrey (of Topics Education) shared their experiences with social media in the non-profit sector. Seemingly, the major issue for non-profits is…
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Why I Tweet
As soon as people learn that I teach courses in social media, they immediately remark, “Oh! Like that tweeting stuff,” or “I don’t understand the Twitters,” or, my favorite, “In two minutes, explain why I should get on Twitter.” So, for my peeps and tweeps alike, here’s why I use Twitter. Twitter connects me to…
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Sport Promotion and Social Media
Hailey Cobb, of Charlotte-based PR firm Luguire George Andrews, brought the world of sport promotion into the social media conversation with her case study of the Quail Hollow Golf Tournament at Social Media Breakfast in Charlotte. Her experiment with Twitter for sporting events resulted in unique expertise which she shared with a captive audience. Event-planners…
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Study: Tweeting and texting may befuddle your brain
The following article is reprinted from the Charlotte Observer (p. A1) on September 8, 2009, by Jeff Elder. Study: Tweeting and texting may befuddle your brain Does Twitter make you dumber, and does Facebook make you smarter? Not exactly, but the two social media sites affect the brain in opposite ways, a top…
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Can Groups Successfully Gather in Digital Space?
Queens University of Charlotte Media Release February 12, 2009 Dr. John A. McArthur, Assistant Professor in the School of Communication, had an article published in the January 2009 issue of the Journal of Communication Inquiry. The article, titled “Digital Subculture: A geek meaning of style” investigated groups in Internet-based chat rooms to assess indicators of…
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