Communication
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Scheduling Social Media
Current practice in social media and strategic communication suggests that weekly, if not daily, interaction is crucial to success. But, sometimes social media writers need a break from the noise. That’s when scheduled tweets or blog posts can help. A caveat: Social media is certainly best done in conversations. I’m not suggesting that people should…
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Participating in Twitter Chats
If you’re looking for a conversation on Twitter (and who isn’t?), get involved in a Twitter chat. In many fields, and especially communication, practitioners and academics use Twitter as a gathering space for discussion. Using a #hashtag, each user in a Twitter chat can contribute to a specific conversation and sort all posts with that…
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Social Media for a Healthier Charlotte
Can social media work toward social change? On April 22, 2010, Fusion South and its founder Bobby DeMuro tweeted a random idea: a challenge for followers to give up carbonated beverages for one month. NoFizzCLT was born. Several hundred people (including me) took the challenge and tried to stay away from soda with varied success.…
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Social Media ROI
For businesses that use profit margins and labor costs to drive social media policy, today’s breakfast offered plenty of food for thought. Return-on-investment (ROI) was the topic for today’s Social Media Club – Charlotte Breakfast featuring Argyle Social principals Adam Covati and Eric Boggs. The two founders of the social media marketing software firm shared their…
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Charlotte Observer: Queens Professor asks class to tweet
Article reprinted from The Charlotte Observer April 5, 2010 Eric Frazier Social Media Columnist Last week, Queens University professor John McArthur committed what some in his line of work would consider sacrilege. He used precious lecture time in his communications seminar to let kids – avert your eyes, academic traditionalists – go on Twitter. He…
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Twitter in the Classroom: For good or evil?
Should we use Twitter in our classrooms? Communication students in Dr. John A. McArthur’s social media seminar at Queens University of Charlotte set out to open the door to that conversation by hosting a Twitter chat on March 31, 2010 and inviting educators and students to join in the conversation. Students and faculty from Queens…
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Mediated Group Communication
Queens University of Charlotte Media Release March 31, 2010 Dr. John A. McArthur, assistant professor in the School of Communication, wrote a book chapter that was published in the recently released text “Interpersonal Relations and Social Patterns in Communication Technologies: Discourse Norms, Language Structures and Cultural Variables.” The book, edited by Dr. Jung-Ran Park and Dr.…
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Choose your tweeps wisely
Finding a conversation on Twitter can be a daunting task. The easiest mistake to make is to follow too many people so that your home page is filled with a plethora of tweets. Instead, be discerning about who to follow or make Twitter lists of those people whose Tweets contribute to your desired conversations. Choosing…
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Non-Profits on Social Media
Non-profits and their use of social media formed the focus of this morning’s Social Media Breakfast in Charlotte, NC. Presenters Bo Hussey (of Goodwill), Jameka S. Whitten (of Amped 4 a Cure), and Winn Maddrey (of Topics Education) shared their experiences with social media in the non-profit sector. Seemingly, the major issue for non-profits is…
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Why I Tweet
As soon as people learn that I teach courses in social media, they immediately remark, “Oh! Like that tweeting stuff,” or “I don’t understand the Twitters,” or, my favorite, “In two minutes, explain why I should get on Twitter.” So, for my peeps and tweeps alike, here’s why I use Twitter. Twitter connects me to…
J.A.McArthur 