Article Topics

My thoughts and the thoughts of talented others on digital strategic communication, digital & media literacy, information design, education & instruction, and the field of human communication.

  • Participating in Twitter Chats

    Participating in Twitter Chats

    If you’re looking for a conversation on Twitter (and who isn’t?), get involved in a Twitter chat. In many fields, and especially communication, practitioners and academics use Twitter as a gathering space for discussion. Using a #hashtag, each user in a Twitter chat can contribute to a specific conversation and sort all posts with that…

  • “The Little Committee that Could”

    “The Little Committee that Could”

    Queens University of Charlotte Media Release May 26, 2010 When you think about assessment, do you hear a solemn funeral march ringing in your ears? Perhaps your eyes roll. Maybe you think of assessment as an endless cycle of jumping through hoops. Those on the Assessment Committee at Queens University of Charlotte want to change…

  • Social Media for a Healthier Charlotte

    Social Media for a Healthier Charlotte

    Can social media work toward social change? On April 22, 2010, Fusion South and its founder Bobby DeMuro tweeted a random idea: a challenge for followers to give up carbonated beverages for one month. NoFizzCLT was born. Several hundred people (including me) took the challenge and tried to stay away from soda with varied success.…

  • Social Media ROI

    Social Media ROI

    For businesses that use profit margins and labor costs to drive social media policy, today’s breakfast offered plenty of food for thought. Return-on-investment (ROI) was the topic for today’s Social Media Club – Charlotte Breakfast featuring Argyle Social principals Adam Covati and Eric Boggs.  The two founders of the social media marketing software firm shared their…

  • Charlotte Observer: Queens Professor asks class to tweet

    Charlotte Observer: Queens Professor asks class to tweet

    Article reprinted from The Charlotte Observer April 5, 2010 Eric Frazier Social Media Columnist Last week, Queens University professor John McArthur committed what some in his line of work would consider sacrilege. He used precious lecture time in his communications seminar to let kids – avert your eyes, academic traditionalists – go on Twitter. He…

  • Twitter in the Classroom: For good or evil?

    Twitter in the Classroom: For good or evil?

    Should we use Twitter in our classrooms? Communication students in Dr. John A. McArthur’s social media seminar at Queens University of Charlotte set out to open the door to that conversation by hosting a Twitter chat on March 31, 2010 and inviting educators and students to join in the conversation. Students and faculty from Queens…

  • Mediated Group Communication

    Mediated Group Communication

    Queens University of Charlotte Media Release March 31, 2010 Dr. John A. McArthur, assistant professor in the School of Communication, wrote a book chapter that was published in the recently released text “Interpersonal Relations and Social Patterns in Communication Technologies: Discourse Norms, Language Structures and Cultural Variables.” The book, edited by Dr. Jung-Ran Park and Dr.…

  • Choose your tweeps wisely

    Choose your tweeps wisely

    Finding a conversation on Twitter can be a daunting task. The easiest mistake to make is to follow too many people so that your home page is filled with a plethora of tweets. Instead, be discerning about who to follow or make Twitter lists of those people whose Tweets contribute to your desired conversations. Choosing…

  • Non-Profits on Social Media

    Non-Profits on Social Media

    Non-profits and their use of social media formed the focus of this morning’s Social Media Breakfast in Charlotte, NC. Presenters Bo Hussey (of Goodwill), Jameka S. Whitten (of Amped 4 a Cure), and Winn Maddrey (of Topics Education) shared their experiences with social media in the non-profit sector. Seemingly, the major issue for non-profits is…

  • Why I Tweet

    Why I Tweet

    As soon as people learn that I teach courses in social media, they immediately remark, “Oh! Like that tweeting stuff,” or “I don’t understand the Twitters,” or, my favorite, “In two minutes, explain why I should get on Twitter.”  So, for my peeps and tweeps alike, here’s why I use Twitter. Twitter connects me to…